How to buy Quora stock
Quora is the developer of a Q&A platform designed to empower people to share and grow the world’s knowledge. Its content is entirely dependent on the community it cultivates; the community generates questions and provides the answers. Quora gained popularity on the back of its search engine optimization technology, which provides users with answers to uncommon questions.
How can I buy Quora stock pre IPO?
As of right now, you cannot buy Quora shares as a private individual investor. However, if you have a lot of money you can invest in Quora funding rounds. I’m not sure when those are but they have raised quite a lot of money so far.
If you want to buy equities, I think you have to be an Accredited Investor. Then you can buy equities if Quora is planning another round of fund-raising. In the US, you may need to meet the SEC’s accredited investor criteria to qualify. Those interested in pre-IPO access for Quora can use a broker that specializes in pre-IPO sales like Forge Global and EquityZen. But investing in a private business requires a lot more due diligence, and being aware of many legal caveats.
How can I buy Quora stock IPO?
Quora is not a public company and there is no way for individuals to buy Quora stock. However, a Quora IPO is on the way. The knowledge-sharing website has kicked off preparations for an initial public offering (IPO) in early 2022. Quora's listing plans come on the heels of a record-breaking year for IPOs. Rumble is going public, as is Donald Trump’s TMTG (Trump Media & Technology Group). Reddit, another social media company, is also preparing to go public in 2022.
Once Quora goes public, you'll need a brokerage account to invest. Consider opening a brokerage account today so you're ready as soon as the stock hits the market. A number of prominent brokers allow IPO investing for clients, such as Fidelity, TD Ameritrade, and Robinhood.
How much is Quora stock worth?
Quora was valued at around $2 billion in a private funding round in 2019 and hopes to be worth more than twice that in an IPO. In 2022, Quora could see a valuation of more than $4 billion in the IPO, according to Reuters. Considering broader markets' and social media stocks' rise, Quora's increased valuation seems justified.
Should I invest in Quora?
The company has dominated search engines since its 2009 inception. You’ll likely find Quora at the top of your search results if you search for an answer to a question online. The success of Quora can be attributed to a strong and educated user community to provides the highest-quality questions and answers. To do this, the platform allows other users to upvote and downvote answers. And the best, or most popular, responses get voted up. As of 2020, the website was visited by 300 million users a month.
Quora’s last publicly reported revenue was $20 million in 2018. And that put the company’s $2 billion valuation at 100 times its revenue. That’s a steep valuation but it might be justified by the growth. So, how does the company make money?
Quora is actively courting the advertising market by strategically placing ads so that they appear as part of the content rather than acting as an overt marketing tool. It reported $8 million in revenue in 2018, with more than 300 million unique monthly visitors. In 2021, Quora announced a program to begin allowing its users to earn money from their content. This subscription service will exist in parallel to the existing free Q&A and other content, with a business model similar to competitors like Substack and Ghost.
